Research overiew
My main role at Orcasound was to advance previous research that had been carried out, to get a clearer overview of our users. 3 Personas had already been created, but further interviews and analysis was needed to cover our bases to make sure the service was meeting the needs of our users.
My main tasks were:
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Put together team of Researchers
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Analyse previously conducted interviews
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Perform thematic analysis
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Order this into common themes and threads
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Add more data to previously created personas or even create sub personas
I learnt a lot on this project. It allowed me to hone my skills in Research methods and processes while also having the opportunity to work in a team and implement common methods. I documented all my research and put it together in a document for the team to access.
Interview analysis and thematic tagging
First point of call was to transcript each of the interviews which had been conducted. As a group, we each took on one interview to transcript.
After which, I created some tag groups based off common features throughout the interviews. These were:
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Interests (wildlife, whales, conservation etc)
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Social media usage
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Difficulties and constraints
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Participation in events or conservation
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Wildlife watching experiences/Feelings
These tag groups where our main groups, which then between us we created sub-tags which could fit within these tag boundaries. This allowed each of us to get an overall picture of our interviewees.
The next step was to gather those tags together into some common threads or themes, to bring it all together.
We created a few sentences under each tag category to summarise that user and then create a overall summary at the bottom to combine all of that data into something meaningful and useful moving forward.
Once each of us at done this for our assigned interviews, we moved to the next step of grouping common themes amongst each of the interviews, to start creating some common persona traits, which would help us moving forward in creating potential sub-personas, or adding to the persona's Orcasound already had.
